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2018 Business Overview

Tracy Reynes
Feb 8 2 minutes read


  • weekly email to entire database
  • targeted email 2x/monthly (seller/buyer)
  • holiday preserves hand-delivered to sphere/local clients
  • weekly blog with relevant content 
  • Weekly available property updates to individual buyers
  • end of year letter to sphere
  • open houses for listings
  • market to buyers coming from out of state
  • produce pre-listing video
  • refine our customized listing presentation (focus on crushing it with marketing)


  • Facebook:
    • Listing Ads
    • Open House Blog (weekly)
    • Just sold/Just listed
    • Home Value Ad (runs continuously)
  • AdRoll retargeting (in place)
  • Sonoma Little League team sponsor (in place)


  • Sonoma League for Historic Preservation annual member meeting & smaller events
  • Impact 100 meetings
  • Sonoma Chamber mixers
  • 2x/month lunch or happy hour with a sphere member or potential referral partner

Community Involvement/Volunteerism

  • Sonoma League for Historic Preservation (position: Director & Vice President):
    • Monthly Executive Board meeting
    • Monthly Regular Board meeting
    • Run membership booth at Farmer's Market (2x/season)
    • Organize member events
  • Impact 100 (Membership Co-Chair, Events Chair)
  • Moose Lodge Member Events
  • Community Events: Cookies & Milk with Santa, etc
  • Sonoma Community Center events: Thanksgiving, Trashion Fashion
  • Sonoma Valley High School Varsity Basketball - team parent
  • Sonoma Little League - team parent


  • C.A.R. webinars (usually one/month)
  • NORBAR classes (usually 2-3 annually)
  • Country property classes - anything I can find
  • Curaytor annual conference (October)
  • Sonoma weekly broker tour (Napa 1x/monthly)

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