Our approach to selling homes for our clients can be summed up in four simple words: love selling your home. We want you to LOVE it! Why? Because we know that when a home seller loves listing their home for sale, there's a great chance that potential home buyers will too! Everything we do in our approach to selling homes revolves around exposing your home to as many potentially qualified buyers as possible, and getting them to fall in love with your home, the same way you did.
Make your Wine Country home stand out!
Today's technology makes it easier than ever for consumers to view any listing on the market. As agents, we can enter a home into the MLS, click a button, and watch it automatically appear.
Unfortunately, that can also make it harder for Buyers to distinguish one listing from another. After a certain point, they all tend to look the same. We wanted our listings to stand out from the crowd, so we decided to keep pushing.
The following is a brief breakdown of how we do it:
If there's one thing we know for sure, it's that Buyers LOVE looking at great pictures of Wine Country homes and lots of them!
Every listing we take to market receives professional photography - that's always been our standard (no iPhone photos!). We use these photos EVERYWHERE - Facebook, the Multiple Listing Service, as well as our aggressive email campaigns.
We've partnered with the right pro photographers to make sure that our listings have every advantage we can provide over the competition and the listing is shown in its best light. When appropriate, we also produce top-quality property videos to better showcase your home. Here is one example:
Property Stories & Descriptions
Your Wine Country home is special, so the way it's presented and described should reflect that.
Wrong way: You don't just have a "3BD 2.5BA w/gst house". 👎🏼
Our Way: Your living room is "a gorgeous living space with a light-filled open floor plan".
Your home has a "beautiful white-on-white chef's kitchen".
When guests step into your Wine Country home, they "Enter a room with vaulted ceilings, wrought iron balusters, an open loft, and French doors opening onto the terrace".
If Buyers read these types of narratives about your home, they'll fall in love with it before even visiting in person. We will make sure they know what makes your home so special.
Our Fully Integrated Website
One of the biggest reasons we're able to tell your Property Story is because we can control the presentation of it on our website.
The MLS, listing portals, and most broker sites all pretty much follow the same standard formatting. We're not given the freedom to change too much on sites we don't control.
On our website at livelovesonoma.com, the shackles have been released and we're free to showcase your home the way we envision it.
Our website earns the attention of today's modern, mobile responsive buyers. It's a proven fact that consumers distrust ugly and boring websites. Your home deserves to be showcased in all its glory! Our website is user-friendly, mobile-friendly, beautiful, and captures repeat visitors by the thousands every month.
It's been said that Facebook is now bigger than Google!
Knowing this and coupled with our experience in using Facebook's advanced targeting technology, we strategically place your Wine Country home in front of thousands of people who we think would be the most likely candidates to buy it.
Our extensive experience in creating compelling Facebook ads of your home causes many of those targeted buyers to look, like, and share your property. These leads are then captured by our proprietary, mobile-friendly website and added to our ever-growing database for us to follow up with.
Over a period of just the last twelve months, our Facebook ads were seen over 280,000 times. That's right, I said two hundred eighty thousand!
We understand that people don't go to Facebook looking to buy a Wine Country home. But we do know that people who buy Wine Country homes ARE on Facebook.
More than once we've heard stories like: "We weren't looking to buy a home, but we saw your gorgeous listing on Facebook and realized we had to have it".
Aggressive Email Marketing Campaigns
We design the perfect email to showcase your home's story and email our entire database (including friends and family!) with all the details of your listing. We also email all local agents so they are immediately aware that your home is now available. What's more, we email a second database of over 600 top-producing agents across the United States and Canada so that your property is the FIRST one they think of if they have clients looking to purchase in Wine Country.
Each property we market is given a thorough consultation with a staging expert (that we pay for), to determine the best way to stage it. If this is a new term to you, "staging" is presenting your home in the best possible light, by assessing (and adjusting, if needed) aspects of furniture placement, wall colors, artwork, and even landscaping. The way we live in a home is usually much different than the way it should be presented to potential buyers.
Read Actual Client Reviews
We take great pride in delivering a high level of service to our clients that not only meets their expectations but exceeds them. But don't just take my word for it - read what our clients have to say in their own words.
Not quite ready to list your home for sale? That's okay - we're always just a phone call or email away to answer any questions you have about selling a home, buying a home, or anything else related to the real estate market. Even if you don't have immediate plans to sell your home, staying connected to your local neighborhood home values is something every homeowner should do. Fill out the form in the link below and we'll put together a market analysis for you that we can update at any time.
Are you ready to sell your property and ❤️ selling it? Contact us today!
[email protected] | 707.775.7654