My approach to selling homes for my clients can be summed up in four simple words: love selling your home. I want you to LOVE it! Why? Because I know that when a home seller loves listing their home for sale, there's a great chance that potential home buyers will too! Everything I do in my approach to selling homes revolves around exposing your home to as many potentially qualified buyers as possible, and getting them to fall in love with your home, the same way you did.
Make your Wine Country home stand out!
Today's technology makes it easier than ever for consumers to view any listing on the market. As agents, we can enter a home into the MLS, click a button, and watch it automatically appear.
Unfortunately, that can also make it harder for Buyers to distinguish one listing from another. After a certain point, they all tend to look the same. I wanted my listings to stand out from the crowd, so I decided to keep pushing.
The following is a brief breakdown of how I do it:
If there's one thing I know for sure, it's that Buyers LOVE looking at great pictures of Wine Country homes and lots of them!
Every listing I take to market receives professional photography - that's always been my standard (no iPhone photos!). I use these photos EVERYWHERE - Facebook, the Multiple Listing Service, as well as my aggressive email campaigns.
I've partnered with the right pro photographers to make sure that my listings have every advantage I can provide over the competition and the listing is shown in its best light. When appropriate, I also produce top-quality property videos to better showcase your home. Here is one example:
Property Stories & Descriptions
Your Wine Country home is special, so the way it's presented and described should reflect that.
Wrong way: You don't just have a "3BD 2.5BA w/gst house". 👎🏼
My Way: Your living room is "a gorgeous living space with a light-filled open floor plan".
Your home has a "beautiful white-on-white chef's kitchen".
When guests step into your Wine Country home, they "Enter a room with vaulted ceilings, wrought iron balusters, an open loft, and French doors opening onto the terrace".
If Buyers read these types of narratives about your home, they'll fall in love with it before even visiting in person. I will make sure they know what makes your home so special.
My Fully Integrated Website
One of the biggest reasons I'm able to tell your Property Story is because I can control the presentation of it on my website.
The MLS, listing portals, and most broker sites all pretty much follow the same standard formatting. We're not given the freedom to change too much on sites we don't control.
On my website at livelovesonoma.com, the shackles have been released and I'm free to showcase your home the way I envision it.
My website earns the attention of today's modern, mobile responsive buyers. It's a proven fact that consumers distrust ugly and boring websites. Your home deserves to be showcased in all its glory! My website is user-friendly, mobile-friendly, beautiful, and captures repeat visitors by the thousands every month.
It's been said that Facebook is now bigger than Google!
Knowing this and coupled with my experience in using Facebook's advanced targeting technology, I strategically place your Wine Country home in front of thousands of people who I think would be the most likely candidates to buy it.
My extensive experience in creating compelling Facebook ads of your home causes many of those targeted buyers to look, like, and share your property. These leads are then captured by my proprietary, mobile-friendly website and added to my ever-growing database for me to follow up with.
Over a period of just the last twelve months, my Facebook ads were seen over 300,000 times. That's right, I said three hundred thousand!
I understand that people don't go to Facebook looking to buy a Wine Country home. But I do know that people who buy Wine Country homes ARE on Facebook.
More than once I've heard stories like: "We weren't looking to buy a home, but we saw your gorgeous listing on Facebook and realized we had to have it".
Aggressive Email Marketing Campaigns
I design the perfect email to showcase your home's story and email my entire database (including friends and family!) with all the details of your listing. I also email all local agents so they are immediately aware that your home is now available. What's more, I email a second database of over 800 top-producing agents across the United States and Canada so that your property is the FIRST one they think of if they have clients looking to purchase in Wine Country.
Each property I market is given a thorough consultation with a staging expert (that I pay for), to determine the best way to stage it. If this is a new term to you, "staging" is presenting your home in the best possible light, by assessing (and adjusting, if needed) aspects of furniture placement, wall colors, artwork, and even landscaping. The way we live in a home is usually much different than the way it should be presented to potential buyers.
Read Actual Client Reviews
I take great pride in delivering a high level of service to our clients that not only meets their expectations but exceeds them. But don't just take my word for it - read what my clients have to say in their own words.
Not quite ready to list your home for sale? That's okay - I'm always just a phone call or email away to answer any questions you have about selling a home, buying a home, or anything else related to the real estate market. Even if you don't have immediate plans to sell your home, staying connected to your local neighborhood home values is something every homeowner should do. Fill out the form in the link below and I'll put together a market analysis for you that I can update at any time.
Are you ready to sell your property and ❤️ selling it? Contact me today!
[email protected] | 707.775.7654